Tips for developing communications to recruit public and community research participants

Learning Outcomes

By the end of this session you will be able to:

• Understand the basic principles of an effective communication approach – audience, purpose, content, channel.
• Understand how to put this into practice when developing recruitment materials.
• Be able to develop more effective communication materials and approaches to engage with public/community members/patients

Course Agenda

• Effective communication principles
• Effective communication approaches